📖 Click IT Sales Training Guide

How to Win Against DaaS Competitors

SECTION 1: Understanding the DaaS Sales Pitch

Most DaaS providers lead with these talking points:

  • "Everything runs in the cloud — no local servers or hardware."

  • "No more IT headaches."

  • "Lower costs."

  • "Fully secure."

  • "Employees can work from anywhere."

  • "No need for onsite support anymore."

They present an overly simplistic view that appeals to fear (security, complexity) and cost anxiety.

👉 Your job is to calmly reframe the conversation with facts, not fear.

SECTION 2: The Hidden Downsides of DaaS

Your team needs to understand where DaaS models often break down:

  • Higher total cost when factoring in per-user fees, bandwidth, support, licensing, and upgrades.

  • Loss of local control over hardware, printers, peripherals, scanners, specialized apps.

  • Performance issues: latency, lag, and user frustration.

  • Vendor lock-in: switching later becomes painful and costly.

  • Limited onsite support: when hardware fails, you're on your own.

  • Customization limits: cookie-cutter cloud environments don’t fit many SMB workflows.

SECTION 3: How Click IT Positions Against DaaS

Your key messaging pillars:

DaaS Competitors Click IT Hybrid Workplace™
Cloud-Only Model Cloud + Onsite Hybrid Model
Remote-Only Support Onsite & Remote Support
Fixed Cloud Pricing Flexible, Predictable Pricing
Loss of Control Full Business Ownership
Vendor Lock-In Vendor Independence
Rigid Templates Customized to Business Needs

SECTION 4: The Sales Conversation Flow

Here’s the step-by-step approach your team should follow:

1️⃣ Listen First

  • Ask why they’re considering DaaS.

  • Uncover pain points they hope to solve.

2️⃣ Validate Their Concerns

  • Acknowledge that cloud sounds appealing.

  • Agree that security, flexibility, and cost control matter.

3️⃣ Educate Gently

  • Explain that full-cloud models can create new limitations.

  • Show how Click IT’s hybrid approach avoids these traps.

4️⃣ Present Side-by-Side Comparison

  • Use the simple DaaS vs Click IT chart provided.

  • Emphasize long-term cost, flexibility, control, and support.

5️⃣ Reassure and Close

  • Offer to build a customized proposal.

  • Emphasize long-term partnership, not short-term sales.

SECTION 5: Key Phrases to Memorize

These are battle-tested lines your team can practice:

  • “We believe IT should fit your business — not force your business to fit someone else's IT model.”

  • “Cloud where it makes sense. Onsite where it matters.”

  • “You don't want to replace today's headaches with tomorrow's frustrations.”

  • “The best technology solution is always the one designed specifically for how you operate.”

  • “Many companies come back to us after trying pure cloud models because of the hidden costs and growing pains.”

SECTION 6: Objection Examples & How to Respond

❓ “But DaaS seems easier.”

✅ Response:

"It’s marketed that way — but most businesses still need onsite devices, printers, scanners, specialized apps. We handle all of that for you while still delivering secure cloud access where appropriate."

❓ “Isn’t cloud safer?”

✅ Response:

"Cloud can be secure, but security isn’t automatic. We build multi-layered protection across your full IT environment — cloud, local, and network — all fully managed by us."

❓ “Isn’t DaaS cheaper?”

✅ Response:

"When you calculate all the per-user costs, licensing, bandwidth, and support fees, many businesses find it actually costs more. Our hybrid model keeps costs predictable and controlled."

SECTION 7: Call to Action

👉 Always offer:

  • A no-obligation assessment

  • A side-by-side cost proposal

  • A long-term partnership, not a sales transaction